Everything below started as pure static: directed, refined and quality-gated until a brand could ship it. Generative is the medium. Direction is the job.
AI images and film for Havaianas, Google Gemini, O Boticário, Vivo, Nestlé and Adidas. Brief in, finished work out: directing, generating, animating and editing under one roof.
Not just directing with AI. Building the instruments.
TIPÓ is a suite of 38 browser-based creative tools: kinetic type, dithering, glitch, datamosh, pixel sort and more. Zero install, 100% browser. Designed and built by Daniel.
OPEN TIPÓ ↗Daniel Melchert studied film from 2013 to 2016 and has been in audiovisual ever since: sets, camera department and edit suites, from production assistant to editor.
That set-floor craft is the backbone of his work today: AI creative direction end to end, directing, generating, animating and editing campaign-grade film and stills for brands.